It's Not About How Long You Live.... But How Well You Live Long



Longevity is more than how long you live, but also how well you live long.”~J Harold Badger

Longevity Rocks website is published by Yokal Media,LLC and best selling author J Harold (Jim) Badger.  Jim Badger is a retired business executive, author, artist, and publisher who is dedicated his life experiences, business acumen, design and culinary craft to help the 50+ crowd successfully live out their second act in life. His love of cooking and an early culinary education and experience as an intern in a fancy Berkeley, CA restaurant, has contributed to his fight against cancer and several other quality of life issues and to “Longevity Rocks”.  The contributors here write about important issues and mindsets required to produce and live a successful and meaningful second act of life: Among others to restore or establish a healthy eating regime that will protect and fuel a quality of life that will allow you to be productive well into your later years.

Jim’s new book Eat to Live—More Than Health and Wellness, Eating Well Rocks Longevity is the inspiration for this website and is a must read.  It is revealing and establishes one of the most important mindsets required to produce and live a successful and meaningful second act of life: Restore a healthy eating regime that will protect and fuel wellness and longevity.  It also chronicles his successful battles with diabetes, hypertension, obesity and cancer. He studied Fine Arts at Sam Houston University and holds a BS in Business Administration from San Francisco State and an MBA from the University of California Berkeley.

The creator of the popular series 50 Plus Books, other books by the author include: The Art of Reinventing Yourself After 50, The Secrets of Making Yourself Known, The Art of Scaling Back, The Secrets of Creating Time, So You Want to Be an Entrepreneur: Business Model or Mindset, and American Brand: Lost But Not Forgotten

His mission in life is to communicate to anyone who will listen, and particularly the over 50 crowd, the idea that you can change directions in their life at any age. You can retool, repurpose or totally reinvent yourself around new ideas or ideas you are passionate about but have not explored or developed.  The journey most certainly begins with a strong personal commitment to wellness and longevity.


As you may have noticed, a huge part of our content involve food.  Healthy food and a mission to seek out longevity enhancing food ingredients and instill a mindset of “eating to live” rather that one that living to eat.  If you have a desire to become a contributor involved in our Test Kitchen Project (testing and improving on selected recipes that are selected for publication on this website, please contact us at with your short statement about your love for wellness cooking.

Our aim is to spark lively discussions on our site, as well as dialogue with other conversations taking place on the Web through embedded links to videos and other commentaries on blogs, newspapers, webzines, organization sites and video. We invite involvement and essays should be 500-800 words in length. Please copy and paste the essay within the body of the email, as well attach it as a Word document. (Hyperlinks can be inserted from the tool bar.) Please send submissions, along with a one paragraph author bio, and phone and email contact information, to


As an author Jim is part of the Amazon Associates program. When we mention books, CD’s, and other products, we include links to their Amazon pages. If readers follow those links and buy products from Amazon, we receive a commission.  This website is published by Yokal Media Publications, LLC


Jim is a part of the Kyäni® Distributorship program. When we mention the certain health, wellness and anti-aging products we provide links to their Kyani page.  If readers follow those links and buy products from Kyani, we receive a commission.  If you find that you would like to also promote and sell Kyani products and review an opportunity please click on the advertisement below and you will be taken to the Kyäni site

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